Darkness Dwells - Metrics and Research

During earlier blogs I have talked a bit about promotion and social media and I have talked a bunch about research, but I haven’t really concluded how it worked out for us or what we did with feedback that was provided to us. That is the purpose of this blog.  

On social media we very early on made a twitter and Facebook account that most members shared with their followers. On these social medias we kept posting pictures and teasers for the game, but most importantly, we used twitter polls. This allowed us to sort of gauge out what our audience enjoyed at the same time we were developing the game. It also allowed us to be more in contact with our audience and show them that we were interested in their opinions in order to make our game better.  

What we found out through the social media and out of assumption testing was that most people that enjoyed horror games enjoyed challenge with it. Making it a struggle for survival and getting the adrenaline pumping even harder. We decided to take this into consideration when making our game, hence why we added the radio and the use of the bed monster. The bed monster originally wasn’t supposed to be a threat during the entire game, but upon testing the game and having it feel to easy, we made it so that the player has to try and balance the bed monster with everything else happening in the game. On top of this, we added the radio, which makes all the monsters appear faster unless the player turns it off, adding a new layer of urgency and challenge.  

It is not a surprise that streamers and youtubers enjoy horror games, for the main purpose of overreacting to them. Somehow, it seems to attract a lot of views. views that we can guide to our page. The game was originally made with youtubers in mind, which is the whole reason why the game is based around jumpscares. Due to research made by a teammate of the project, we managed to find out that generally people do not care if there is a lot of jumpscares in a short amount of time. Naturally we used this to our advantage and based our game around this as part of our core mechanic.

I believe it is due to our research and interaction with the audience, that darkness dwells at this point is number 3 on most popular game on itch.io, and have been featured on the front page. Thank you for reading this short blog discussion.